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Posted in Business

Successful businesses are keenly focused on their?

Successful business people never take their eye off the one thing that made them successful in the first place: the primary function of any business is making money. You can’t make money without customers or clients (unless you’re in the business of robbing banks or bribing politicians).

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Posted in Business

1. The owner of Billy Joe’s BBQ is looking at his advertising, sales promotion, & publicity programs. He is reviewing the company’s ______ mix.. A) marketing. B) consumer information. C) publicity. D) promotional 2. George is scanning new business listings looking for new customers. George is involved in the _______ step in the personal selling process. A) qualifying. B) presenting. C) prospecting. D) approaching

The correct options are as follows:
1. He is reviewing the company’s PROMOTIONAL mix.
The correct option is D.
Promotional mix refers to a specific combination of promotional strategy that is used for a product in order to increase awareness about the product and in order to boost sales.Element of promotional mix include:print broadcasting, direct marketing, personal selling, etc. 
2. George is involved in the PROSPECTING step in the personal selling process.
The personal selling process is made up of seven steps, which are: prospecting, pre-approach, approach, presentation, overcoming objection, closing the sale and follow up and maintenance.
Prospecting is the first step in the process and in this step, the marketers looks for new customers, whom they can sell their products to. This is sometimes done by getting names from data sources such as newspapers and other relevant data bases.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

Posted in Business

Five different institutional source of contracts

1.Reflecting on and exploring a variety of strategies to learn more effectively.
2.Participating as responsible citizens in the life of local, national and global communities.
3.Being culturally and aesthetically sensitive across a range of social contexts.
4.Exploring education and career opportunities.
5.Developing entrepreneurial opportunities.   

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